Fins

Contractor: Louis Vuitton North America

The Fin design started with the challenge of being able to display a beautiful design that draws customers to the beautiful storefront behind it. We went through several 3D designs that created a mesh across the glazing, but it was clear that would obstruct the view too much. That is when we stared to think about the project differently. Instead of literally cutting shapes of the Louis Vuitton emblem we were able to make a dynamic façade that plays with the reflection of light on each wave.